Mô tả công việc Job Purpose: The Online Visual Merchandiser will play a significant role in driving sales and conversion, by creating a best-in-class customer experience on site. The responsibilities are banner, category set-up, wireframe and promotions display. In addition, developing and executing visual merchandising strategy for the site that engages and drives revenue. Job description: · Develop theme, visual merchandising plans based on customer insights, brand strategy, e-commerce goals and initiatives to achieve substantial uplifts in revenue, site conversion and average order size, improve user experience, and enhance product discovery and content. · Analyze weekly and daily performance, provide insights and drive day to day optimization across all platforms · Understand our shopper needs and expectations to have strategic approach for online merchandising. · Utilize reporting (conversion, funnel, etc.) data & analytics to improve merchandising strategies to drive growth · Work with Marketing and design teams to deliver a cohesive shopping experience across all touch points · Responsible for the management categories online, including maintenance of Category Landing Pages and other relevant site. · Implement the trading strategy for categories, in conjunction with the Brand/ MKT Team. · Accountable for the effective management of the Product Life Cycle, including new product launches, end of life products and product substitution process. · Working closely with the KAM of platforms to register the campaign, voucher and negotiate to get as more free visibilities as possible to drive more traffic for the site. · Constantly monitor site Search and navigation on the site, making sure that it is fully optimized and make suggestions and implement these to improve the customer journey, whilst understanding the commercial impact of these changes.